To create a fresh new logo for ANALYTIC MATTERS.
The logo needed to incorporate the feel of holistic energy, dealing with or treating the whole of something, with complete systems and not just a part. The logo was also important to have a New Zealand feel to it. By using the seashell/koru symbol, this has been achieved. This logo symbolises the hard, strong shell of a small sea creature versus new life, growth, strength and peace from the koru.
The logo needed to look professional and uncomplicated. The colours dark blue and bright green were chosen to represent this.