To create a fresh new logo for ANALYTIC MATTERS.
The logo needed to incorporate the feel of holistic energy, dealing with or treating the whole of something, with complete systems and not just a part. The logo was also important to have a New Zealand feel to it. By using the seashell/koru symbol, this has been achieved. This logo symbolises the hard, strong shell of a small sea creature versus new life, growth, strength and peace from the koru.
The logo needed to look professional and uncomplicated. The colours dark blue and bright green were chosen to represent this.
Richard Eltherington wanted to establish a brand for his new business; BizBuddy He needed something that was professional yet also needed to reflect the foundations of the business by having a warm friendly appeal to it. His target market is start up, small to medium businesses, wanting to grow. Using advice from experienced mentors without having the hefty price tag associated with Corporate Business Coaches.
The Logo needed to tell a story: Illustrate comunication between client and “buddy", the lightbulb to represent ideas and the graph to represent growth.